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10,000 Words with Build
April 18th 2011
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Often when we conduct interviews for each edition of Process Journal, the result is an inspiring and in-depth conversation that looks behind the scenes and at the inner workings of our selected designers/studios. However once transcribed, these comprehensive interviews usually range somewhere between 8–10,000 words. Whilst we obtain all of this brilliant and insightfull content, this presents a great challenge to us; to reduce the word count down to fit in the printed publication (usually around 2,500–3,000 words per feature). This is a real shame, because as much as we would love to print a 1,000 page publication, it is just not feasable.
So, as part of our website relaunch and our ‘hybrid’ publishing model, we came up with the idea of our online library, where word count is irrelevant. This gives us a platform to publish extended versions of our interviews, that would have otherwise not seen the light of day.
For this paticular piece, we literally travelled around the world all the way to freezing cold London. After landing and an hour long train ride, I arrived at the studio otherwise known as Build. I would like also like to extend a big thank you to Michael & Nicola for taking the time, and inviting me into their studio to conduct this interview.
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Click here to read the feature.
