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This is Real Art: The Copy Book
May 17th 2012
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This is Real Art (featured in the soon-to-be-realised Edition 7 of Process Journal) have recently completed the design for The Copy Book, published by Taschen and D&AD.
This book is about the art of advertising writing, so legibility was a major factor in the design solution. We wanted the copy to be legible in all the featured work. So it was all reproduced at a large enough size that allowed the copy to be read. And because the subject matter is all about reading, the cover design was created at an eye-tracking lab. We recorded real eye-tracking data of someone reading the book title.
Packed with fantastic examples, the whole book — from the concept, to the cover, to the internal layout — looks brilliant. We already have one on order and so should you!
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Available directly from Tashen here.
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www.thisisrealart.com
